The 27-year-old Senegal international has spent the months since it emerged
that there was a release clause in his contract with
Despite repeated denials that he is looking for a way out of the club, he continues to be linked with a series of suitors, the latest rumour suggesting that he could be used to help broker a deal to bring Liverpool's Andy Carroll back to the North-East.
However, with just days to go until the release clause expires on July 31, Ba has spoken out once again.
Speaking to the Journal from Newcastle's training base in Portugal, he said: "I don't care what is being said. I think it's part of the game.
"I have never said anything other than I love being at Newcastle.
"If they hear something from me about my future, that is the truth. Otherwise, everything that is said is not true.
"The newspapers and I are not very friendly at the moment. For months and months and months, people have been talking about me, but there is nothing happening.
"Of course, I am looking forward to next season with Newcastle. We just have to build on the progress we made last season. For me, I just can't wait to start the first game."
Ba arrived at St James' Park on a free transfer from West Ham last summer and proved an instant hit, scoring 15 goals before heading off on Africa Cup of Nations duty at the turn of the year.
He added only one more goal when he returned after being asked to assume a different role following the January capture of compatriot Papiss Cisse. The Senegal striker made an equally sensational contribution to the Magpies' surge into the top five with 13 goals.
Manager Alan Pardew has spent the summer attempting to add to his striking options after allowing Leon Best and Peter Lovenkrands to leave, although FC Twente's Luuk de Jong proved to be beyond his means, as has - to date - Marseille's Loic Remy.
But Carroll remains a target despite West Ham's blossoming interest, although whether the Magpies are prepared to meet Liverpool's asking price or the player's wages is debatable.
Pardew is keen to hang on to Ba and relaxed over the situation, although in that respect - if not on the subject of prospective signings - the end of the transfer window cannot come quickly enough for him.
Meanwile, Cisse has admitted his disappointment at having to give up on his dreams of winning an Olympic medal.
The 27-year-old was wanted by his country as one of their overage players for the football tournament, which they kicked off with a 1-1 draw against Great Britain at Old Trafford on Thursday night.
However Newcastle, who lost the former Freiburg striker to the Africa Cup of Nations in January and are likely to be without him again for the same tournament early next year, persuaded him not to go.
Cisse told the Evening Chronicle: "It was difficult. I wanted to play, but I had a discussion with the manager as soon as I got back.
"I wanted to play for my country, as representing Senegal is very important to me, but the manager said it was best that I rested.
"He said it was better for me, and I understood his decision.
"God willing, I will score a lot more goals this season. I scored 30 goals last season, but I don't set targets for the next season.
"Maybe I will score 30 again - I don't know."