The deal is one of the longest given to a Premier League manager and has been designed to not only provide stability and security for Pardew and his coaching staff, who have also been given the same long-term deals, but also to make it financially disadvantageous to clubs who may be interested in poaching them in the future.
The new contracts run until the end of the 2019-20 season and will provide suitable compensation should they be terminated early.
Contracts of more than five years are extremely rare in the game due to the relatively short lifespan of most managers. But this is a vital part of Llambias’s vision for rebuilding the club after years of failed short-term fixes culminated in relegation to the Championship and an almighty mess for him to try and clear up as MD.
“You can’t keep changing your manager if he has a bad run – it doesn’t make any sense at all,” said Llambias. “We just want to break that mould in football. Eight years ... this is where we’ve got to be.
“You look at the last 25 years at Newcastle and it has only known drama, from the highs to the lows. They worked on those glory transfers and all the dramas behind them –glory and bust, with no success. What was the success? It was ‘I’ve signed a player!’ That has to end. It has.
“Owner Mike Ashley and I had to sit down and be very honest about how we could turn it around. If you look at clubs like Manchester United and Arsenal, Sir Alex Ferguson and Arsène Wenger have shown that stability gives you the best platform to achieve success and that is the model we wish to emulate here.
“The fans will be happier, there won’t be all that chatter if the team goes through a bad patch, so it’s a big step. I don’t think it’s really been done before. And also it’s a contract which is a normal contract for a top manager in the Premier League.
“The club’s target is to finish eighth, but Alan’s target is to match last season and, if possible, better it.”
Pardew was voted manager of the year by the League Managers’ Association back in May after guiding Newcastle to a fifth-placed finish last season. There was a hostile reaction to his appointment in December 2010 following the sacking of the popular Chris Hughton. But Llambias feels vindicated by Pardew’s success and feels he and Ashley have done enough to be forgiven for their actions, including the decision to change the name of the ground from St James’s Park to the Sports Direct Arena, the company owned by Ashley. “There were a lot of things wrong with Newcastle, so being brave in our decisions has been the fundamental route of what we’re trying to achieve.
“The club was in a terrible, terrible financial mess. Over the course of the last four years, that has been cleaned.
“You can look at naming rights – we know it’s such an emotional subject. So why do it? Because we need to bring in more income, more commercial income.”
Chief Scout Graham Carr, who has been instrumental in bringing a number of the current squad to the club, was rewarded with an eight-year contract back in June.